ELEVATING BRAND NARRATIVES WITH MUSIC AND CULTURE
Emma Hirai, a Los Angeles-based creative professional, elevates brands through music and culture. She excels in crafting curated sound experiences, building essential connections, and infusing a distinctive, genuine presence across different media platforms.
Services
Music Branding & Talent Curation
Specializing in the creation of authentic sonic identities that culturally resonate, seamlessly connecting brands with their audiences. Services encompass expert music curation, talent buying, and budgeting, ensuring optimal artist selection, cost-effective solutions, and streamlined agreements for effortless integration into events and campaigns.
Hospitality & Venue Sound Design
Delivering bespoke auditory experiences for hotels and venues, including branded event programming, artistic direction, and comprehensive playlist development and management. These services ensure a cohesive and immersive guest experience, aligning the sonic atmosphere with the venue's brand identity.
Experiential Activation & Event Production
Driving immersive experiences through strategic creative direction and impeccable execution. Combining meticulously curated musical storytelling, innovative talent collaborations, and striking visual aesthetics to elevate brand narratives and engage audiences effectively.
Audio Content & Podcast Program
Leading the development and production of original audio content and podcast formats tailored to a brand’s vision and audience. Managing hosts, journalists, and sound teams to shape editorial direction and craft sonic identities that reflect the brand’s values and culture. Providing creative and strategic oversight from concept through execution to deliver thoughtful, well-produced audio experiences that align seamlessly with communication goals.
Music Consulting
Providing expert curation and strategic guidance to help brands define and express their musical identity across physical, digital, and audiovisual platforms. Collaborating with talent, marketers, and sync professionals to develop sound environments that align with a brand’s vision, values, and audience. Working across campaigns, branded content, film, and visual media to ensure music enhances storytelling with consistency, cultural relevance, and emotional impact.
Schedule an appointment
Looking to enrich your brand through music, culture, and authentic connections? Schedule a meeting to explore tailored musical experiences.
About Emma Hirai
Emma Hirai is a Los Angeles–based music curator & content consultant. With a global perspective shaped by her French-Japanese heritage and professional experience in Paris, Tokyo, and LA, she blends cultural insight with a refined sense of sound and storytelling.
She has collaborated with renowned fashion houses including Issey Miyake, Hermès, and Jean Paul Gaultier, and worked across major and independent labels such as Warner Music and Naïve. In France, Emma contributed to independent radio stations like Radio Nova and Generations FM through programming, partnerships, and event production. In Los Angeles, she developed audio content for dublab, a nonprofit music platform.
Emma creates custom sonic identities for hospitality brands such as The Standard Hotels, Mama Shelter, and The Aster, as well as for concept-driven venues including Le Club and the Listening Bar Sound by the Sea. She also produces cultural content and events for companies like LANDR, Saucey, and the creative collective Alldayeveryday.
Her signature approach—fluid, eclectic, and intentional—redefines the role of music in branding. Passionate about discovering musical gems and fostering genuine collaborations, Emma helps brands connect authentically with their audiences and leave a lasting impact.
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Authentic sound. Cultural stories. Tailored strategies.